We have designed the Yes We Trust Summit to be an inspiring combination of public keynote sessions, dedicated moments of discussion and private networking.
Together with our partners, we have crafted a full-day program that should allow anyone to learn how to build trust through privacy in various areas of business.
We had the pleasure to start the day with a keynote by someone who unveiled one of the world's biggest data scandals: Cambridge Analytica.
9am to 10am (CEST)
Keynote by
Brittany Kaiser
How can the digital industry gain the trust of consumers and companies, in an age were the use of data is both ubiquitous and mistrusted? What can we learn from the Cambridge Analytica scandal? What does it say about us as a society?
(time-zone better suited for European participants)
10am to 11am (CEST)
Yes We Trust
in Data
What value can companies place in data today? How can companies place trust in their raw data, how can it help take better decisions and be used in new ways without infringing privacy regulation? Can artificial intelligence become mainstream without causing distrust in the media?
Daren Brabham Senior Director Analyst at ETR and former Business Analytics & Data Science analyst at Gartner
Speakers
Johan Vrancken | Chief Revenue Officer at NAILBITER
Thea Backlar | VP Data & Analytics, Ogury
Caroline Goulard| CEO & Co-founder of Dataveyes
Florian Lichtwald| Managing Director & Chief Business Officer, Zeotap
Antonio Anguiano | VP Product at Didomi
Sponsored by
11am to 12pm (CEST)
Yes We Trust
in Compliance
Compliance is an opportunity not an obstacle. Replacing box-ticking with trust-building helps drive sales, customer retention and employee engagement. The panel will discuss the positive impact of good privacy practice with added insight from Securys’s recently published research "Privacy Made Positive."
Ben Rapp Founder & Principal at Securys. Data privacy professional, serial entrepreneur and investor.
Speakers
Vivienne Artz OBE | Managing Director & Chief Privacy Officer, LSEG
Marc Marrero| Director of Privacy, Standard Chartered Bank
Stef Elliott | Consultant, advisor to the ICO
Romain Gauthier | CEO at Didomi
Sponsored by
Afternoon tracks
(time-zone better suited for North American participants)
3pm to 4pm (CEST)
Yes We Trust
in Technology
How can high-growth companies build and maintain a technology stack that drives results for business without compromising on transparency? What role does privacy play in an increasingly data- and technology-driven world ecosystem? How can technology be trustworthy when it uses so much personal data and artificial intelligence?
Karim Lakhani Leading technology management expert, Professor at Harvard Business School, author of “Competing in the Age of AI:”
Speakers
Frédéric Rivain |CTO at Dashlane
Fei Liu| CTO at Litentry
Alexandre Nderagakura |Technical Director at IAB Europe
Jawad Stouli| CTO at Didomi
Sponsored by
4pm to 5pm (CEST)
Yes We Trust
in Marketing
How can high-growth companies attract and retain consumers? How should marketers build trust-based into customer relationships? What role does privacy play in an increasingly data- and technology-driven marketing ecosystem?
Thales Teixeira Co-Founder at Decoupling.co, former Associate Professor at Harvard Business School, author of “Unlocking the Customer Value Chain”
Speakers
Selma Chauvin | VP International Marketing at UKG
Sonia Carreno| President at IAB Canada
Mike Audi | Founder at TIKI
Yannig Roth| VP Marketing at Didomi
Sponsored by
THE DAY'S
final keynote
The day has ended with a keynote by one of the world's most influential marketing thinkers, author of many books, including "Permission Marketing."
5pm to 6pm (CEST)
Keynote by
Seth Godin
How can companies stand out in today’s untrusting world ? Will consumers ever trust marketing or advertising ? What role does permission play in today’s world, and how can permission marketing drive performance ?
To end the Yes We Trust Summit on a high, we have organised a live-streamed cookie cooking show with a French chef. All registrants have received the shopping list before the event, in order to bake the world's best cookies!
6PM TO 7PM (CEST)
Yes We Trust
Atelier Cookies
How about ending the day with a more informal activity? How about a cookie workshop, live with a French pastry chef, who will reveal an exclusive recipe?
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