We live in a constantly-evolving digital world. 

The 2010s saw the rise of Big Data, which led to the frantic analysis of vast amounts of personal data. Following a number of high-profile privacy law violations and scandals over the last 10 years (Cambridge Analytica, Marriott, and Ashley Madison, among others), organizations around the world are facing a crisis of trust from their customers, as a result of negligent or overly lax personal data protection practices. 

As consumers call for greater control over their personal information, governments have increasingly adopted privacy regulations. At the same time, the digital ecosystem is evolving rapidly to protect individual privacy, for example through the widespread use of consent management technologies or the blocking of third-party cookies. 

As early as 2017, regulations on the use of personal data were introduced in Europe (GDPR, Garante, etc.) and quickly spread to the rest of the world.

Whether you're a business owner, marketer, data privacy expert or consumer: Data Privacy impacts your life. 

Today, an individual’s decision to share personal data with a company is based on trust.

of customers say it is important to choose how companies use their data. 
Adobe (2022) Adobe Trust Report: EMEA - Make the digital economy personal.
Didomi is your privacy expert since 2017

As a privacy expert since 2017, Didomi’s mission is to promote and safeguard an online world where privacy benefits everyone. User' rights are respected and companies see improved business performance. 

In addition to designing purpose-built privacy software, Didomi raises privacy from a legal compliance requirement to a business-generating opportunity by nurturing knowledge sharing across our community. We are creating a vast network of privacy experts to improve our practices and make privacy management easier for each and every one of us. 

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Yes We Trust moves to Didomi

We are excited to share that going forward, Yes We Trust content will be incorporated into Didomi, where we will continue to post relevant, educational content that helps you make sense of data privacy today, including out flagship newsletter and opinion pieces. Thank you for your continued support and see you there!