Yes We Trust in MARKETING
Is the internet equal? Do we all have the same privileges and rights? Should there be top-down data regulation from governments or bottom up from the people? Should governments be able to understand these data complexities?
Thales Teixeira (former Harvard Business School professor), Sonia Carreno (President, IAB Canada), Selma Chauvin (VP International Marketing, UKG Group), Mike Audi (Founder, TIKI) and Yannig Roth (VP Marketing, Didomi) discuss.
"It's sad that consumers don't have access to the footprint they're leaving online, because they would learn so much about themselves. (...) As we start talking more, I think people will become more aware." - Sonia Carreno (President, IAB Canada)